I broke down the whole process into 9 STEPS
- Commit to Creating a Course
2. Choose a Profitable Idea
3. Test Your Idea
4. Create a Course Outline
5. Create Your Course Content
6. Get Your Course Online
7. Set a Price for Your Course
8. Get Students for Your Course
9. Launch Your Course
STEP 1: Commit to creating a course
- For those who have never created an online course before
- It’s not just about the big success stories. It’s about the small wins, too…
- I’m not an expert! Who’s gonna buy my course?
- Don’t worry – you don’t need to be an expert. Because as a course creator you have TWO options:
TWO MAJFOR COURSE CREATORS OR OPTIONS
Be the Expert you wanted
Be the Curious Novice
LEARN WHAT YOU WANT TO KNOW
- Always be honest about your experience and credentials.
- You don’t need to be the world’s foremost expert to teach a course.
Create courses about every topic imaginable
- How to be a landlord.
- How to fly a drone.
- Watercolor painting.
- Spiritual life coaching.
- Dog training.
What will YOU teach?
Ensure you choose a course idea that…
- You’re passionate about.
- You can make money teaching it
Join our Instructor On Digmart
STEP 2: Choose a Profitable Idea
- Create a course about something you already know.
- Create a course about something you’re just learning.
The BIGGEST mistake newbie are making.
They create a course, but they don’t make sure students actually want to learn about the specific topic they chose. No wonder they struggle to attract students!
- If someone already created the course you want to create, that’s GOOD NEWS!
- When you come up with an online course idea that has NEVER been done before, that means one thing:
there’s probably no one interested in buying it.
3 strategies to help you to come up with profitable course ideas
- Take inventory of the things that people ALREADY ask you questions about or want your advice on.
- If you’re a freelancer or are already running a service business: Take inventory of the things your clients struggle with the most and ask you questions about all the time.
- Find the pain — and eliminate it. This means going out into the real world and finding problems that people have. Then, you can create an online course that solves those problems.
WHY DO PEOPLE BUY COURSES?
- People buy courses because they’ve got a problem – and they want to solve it.
- Maybe they’re stressed out and overwhelmed and want to take control of their calendar.
- Think about the problems your friends, colleagues, and family members come to you with.
- Think about a public demands that has not being provided.
STEP 3: Test Your Idea
HOW TO MAKE YOUR COURSE INTERESTING
- Building something people will want to buy.
- Solve a particular problem for people
- Find a solution to current issues
TWO WAYS TO TET YOUR COURSE
Testing Strategy 1
Create a Free, Mini Email-Course
Instead of creating videos, worksheets, and additional
resources, simply create a mini-course, and deliver it by EMAIL.
Testing Strategy 2
Pre-Sell Your Course
What if you could sell your course before you create it?
…or you can put up a “coming soon” page that explains what the course will be.
- Send it out to your audience via email.
- Run some ads to your sales page and see if you can sell it.
- Set a start date in the future or actually sell it.
- Create a dummy “buy now” button and simply track how many people click on it
- (not perfect, but it will give you an idea if your idea has potential to be a big hit).
STEP 4: Create a Course Outline
HOW TO START CREATING COURSE
- Start e-Mail marketing.
- Don’t pretend to be an expert that might be a consummating mistake.
- Decide what to cover in each lesson of your course?
- Think of it as your course curriculum.
- Look at the problem your course solves.
- List steps People need to take to achieve this goal.
- Break your course down into individual lessons
FOLLOW THIS EXAMPLES
Lesson 1: Overcoming your Anxiety
Lesson 2: Attention
Lesson 3: Talk to me
Lesson 4: Eye contact
Lesson 5: Facing Audience
Lesson 5: Recaps and Key Tips
- Breaks the topic down in logical, bite-sized lessons.
- Addresses the fear of the subject.
- Talks about how to get the problem solved.
- Each lesson must brings the student one step closer to the end goal of the course?
- DON’T pack too much content into each lesson
TIME FRAME FOR EACH LESSON
- For a short course, lessons should be 5-10 minutes long
- Don’t create lessons that are longer than 20 minutes.
- Otherwise students will often tune out, even if your delivery is great.
STEP 5: Create Your Course Content
How to create this content?
- Your first online course won’t look that great
- You need to compare where you are now to where we were in the beginning.
- Don’t compare your present with the present achievement of the expert
- Try to be yourself in creating the contents.
- Don’t get too hung up on production quality. Instead, focus on teaching valuable content – by giving insanely practical, step-by-step instructions – and I’ll guarantee your students will love your course.
- The FORMAT of your course doesn’t matter; it could be text, audio, or video.
- And you don’t need to hire a high-end videographer to shoot or edit your video lessons…
- You can use your phone, and there are many easy-to-use tools and software available.
- You can either record direct-to-camera videos. Or, you can record a video of your screen, as you go through the slides of a presentation.
CREATE A WORKSHEET IF POSSIBLE
- Worksheets should be PDF files, so it’s easy for people to download and print.
- Create your document in Word or Pages. Then save it as a PDF and you’re done.
- Make it fillable if possible.
STEP 6: Get Your Course Online
GET YOUR COURSE ONLINE
- Create an account with DiGMart
- Upload your videos in one place…
- Coordinate everything with you as directed in the membership area.
STEP 7: Set a Price for Your Course
DON’T OVER RATE OR UNDER RATE
- For many new course creators, this is a tough decision. But when it comes to pricing, you must realize:
- People like buying courses – even when they can find the same information for free.
- People used to figure out what information is legit…
- They find someone who created a course and they buy that.
- That’s why the online course industry is exploding right now.
ADVANTAGE OF PAY COURSE
- A proven structure that leads to results
- Dedicated student support
- Personal accountability
- A community of like-minded students (this is huge)
Simple pricing rule.
- Think of the ideal outcome of going through your course. And then ask yourself, “What would someone have to pay to get the same results with a different method?” You can compare it to other courses, software, hiring someone to do it, or hiring a coach.
- With that said, don’t obsess over optimizing your price. In the beginning, just position it in the right price range.
FOLLOW THIS EXAMPLE
STEP 8: Get Students for Your Course
HOW TO GET STUDENT FOR YOUR COURSE
- Get them signed up to your email list first.
- Have a target of how much you want to make per month on a course
- Schedule your audience to meet the set target
FOLLOW THIS TEMPLATE
HOW TO MEET UP WITH YOOUR TARGET
- How many subscribers do you need to make $10K?
- If you’re selling a $100 course you’ll need to pitch it to about 3,300 people
- You need an email list
- Once you have a list of 1,000 people or so, you’re ready to launch your course.
STEP 9: Launch Your Course
The 3-Step Course Pitch Formula
You’ve got a course. You’re building your audience. Time to sell it!
- Describe the PROBLEM
- Create DESIRE
- Pitch your SOLUTION
- Learn From People Who Already Did What You Want To Do